Where it started

Sign Here Signs have been part of the WA signage landscape for over 30 years, building a solid reputation for quality signage solutions across a wide range of industries. With new owners coming on board in 2017, Sign Here Signs saw huge potential and opportunity to grow the business in key market sectors.

While Sign Here Signs (SHS) quickly set upon revamping and modernising their operations to meet potential demand, they sought out Axiom’s digital marketing expertise to better communicate and promote their products and services to a wider audience.

Following the launch of a new website, we worked closely with the SHS team to develop an SEO strategy to increase Google search results and potential leads in targeted areas.

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  • Increase brand awareness
  • Promote service offering
  • Drive qualified leads
  • Position SHS as knowledge resource

What we did

With clearly defined focus keywords, our first task was to optimise and write content for the website tailored to the keyword strategy. Informative monthly blog posts and regular project updates are structured to engage with both casual readers and potential clients. 

While SEO keyword focus is always front mind when writing for websites – creating content that is valuable to the reader is of equal importance. This focus on authentic and informative content contributes to the long-term goal of positioning SHS as an authority for all things signage.

We also monitored the website performance, Google rankings and backlinks to ensure it had the greatest potential to rank well for both branded and non-branded search terms. Additionally we updated and configured SHS’s Google My-Business account to maximise Google’s local search and Map results.

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How it went

Since initiating the SEO strategy, Sign Here Signs has improved their market position, brand awareness and search ranking with huge boosts in overall website visits and individual page views. 

Backed up by over 105,000 Google Map views (since August 2020), a 680% increase in monthly Google impressions and a 340% increase in search click throughs – SHS has benefitted from significant increase in enquiries from quality leads.

Following a rebrand in 2021, Axiom has continued to work with SHS to optimise their website to target the Mining / Resource and Retail / Architectural & Building markets. 

Sign Here Signs has gone from strength to strength since actively investing in their SEO strategy and Axiom continues to partner with them to secure their position as one of WA’s leading signage contractors. 


Increase in monthly website visits


Increase in individual page views each month


Increase in visits to the contact page


Google maps views per month


Increase in search impressions


Increase in clicks from search results