Brand Creation
Brand Identity
Brand Positioning
Brand Strategy

Brand Communications
Digital – Website
Print Collateral


Intellect Systems are specialists in the delivery of electrical, control systems, communications and industrial IT.

They were referred to us and arrived with a new logo that they were happy with (and a bunch of backwards facing blue arrows)… but needed a comprehensive brand platform to tie it all together and tell their story.


We applied our typical brand process and worked with Intellect to define their brand strategy and positioning.

We created the positioning statement ‘Intelligent Solutions’ and crafted a themed brand platform.

This brand platform is tied together by a reimagined arrow system graphic which subconsciously works to support the premise of a progressive, fast moving company and the multi-layered, highly complex nature of the projects they undertake.


We successfully elevated their position and brand above similarly sized competitors. 

Intellect Systems have realised growth and continued to solidify their position as a leader in this space, even through the highly cyclical and volatile Western Australian resources sector.

Intellect Systems - Logo
Intellect Systems - Pattern Development
Intellect Systems Interior Fitout
Intellect Systems - Colour palette - Cyan
Intellect Systems - Colour palette - Navy
Intellect Systems - Colour palette - White
Intellect Systems - Colour palette - Blue
Intellect Systems - Stationery Siute
Intellect Systems - Capability statement brochure covers
Intellect Systems - Capability statement brochure design
Intellect Systems - Capability statement brochure design
Intellect Systems - Website homepage design
Intellect Systems - Responsive Website
Intellect Systems - Office Signage