Deliverables
Brand Creation
Brand Identity
Brand Positioning
Brand Strategy
Brand Communications
Digital – Website
Print Collateral
Challenge
Intellect Systems are specialists in the delivery of electrical, control systems, communications and industrial IT.
They were referred to us and arrived with a new logo that they were happy with (and a bunch of backwards facing blue arrows)… but needed a comprehensive brand platform to tie it all together and tell their story.
Response
We applied our typical brand process and worked with Intellect to define their brand strategy and positioning.
We created the positioning statement ‘Intelligent Solutions’ and crafted a themed brand platform.
This brand platform is tied together by a reimagined arrow system graphic which subconsciously works to support the premise of a progressive, fast moving company and the multi-layered, highly complex nature of the projects they undertake.
Result
We successfully elevated their position and brand above similarly sized competitors.
Intellect Systems have realised growth and continued to solidify their position as a leader in this space, even through the highly cyclical and volatile Western Australian resources sector.
