Douglas Partners is an Australian Engineering company specialising in the fields of Geotechnic, Environmental and Groundwater engineering. With over 50 years of experience, their origins date back to the early 1960s, they have a large national footprint with over 400 staff in 17 branches across Australia including 13 NATA registered laboratories.
Deliverables
Brand Communications
Website
Challenge
Douglas Partners required a much improved web presence as their previous website was dated and not suited to the demands of modern users. It did not adequately showcase the breadth of their services and important information was buried several pages deep.
The content management system was antiquated and content updates were difficult and time-consuming leading to a website that was underutilised, out-of-date and underperforming.
Response
We undertook an in-depth Discovery Phase with all stakeholders that clearly addressed and documented the website needs and requirements. We then implemented a flexible, robust and feature-rich Content Management System as well as a totally new design of the site bringing it more in-line with the brand and modern web design principles as well as focusing on making it more appealing and intuitive to navigate for users.
We created a highly visual and engaging projects section to showcase their experience. Douglas Partners are a people-focussed organisation whose staff take ownership of each and every project, so we ensured that their people also became a feature. We also added an advanced search capability to enable users can quickly source specific content that is relevant to them. We focussed on user experience clearly highlighting related content as well as clear calls-to-action that encourage users to delve deeper into the site.
Result
Axiom delivered the website on-time and on-budget and so far the feedback has been very positive as have the results.
We are now working with Douglas Partners on their digital marketing and SEO initiatives to drive traffic to the website so as to maximise ROI on the project.
Visit the site
Douglas Partners were looking for a new fresh, informative and professional website to compliment a recent brand refresh we had undertaken. After researching some local options to undertake the task, Axiom came highly recommended by others in our industry.
From the first contact to our go live date and beyond, Ben Hames, along with Carl Manson and the Axiom team, were professional, fun and always on hand to answer any questions or concerns and explain in an easy to understand manner any aspects we were unsure about. They were upfront about options, requirements and possible challenges and guided us all the way through with a seamless and professional process. Axiom adhered to all agreed timelines and budgets and since completion of the website, Axiom have continued to provide excellent support at all times.
We could not be more excited with our new website and have received much positive feedback both from staff and clients alike. Douglas Partners would highly recommend Axiom to any business looking to partner with a professional and highly talented team. We look forward to an ongoing business relationship with the Axiom team well into the future.
Jessica Moore
National Marketing Manager, Douglas Partners
