Creating a strong brand for a well known property conference
The Australian Property Institute (API) was originally formed in 1926 as the Commonwealth Institute of Valuers. Today the API represents the interests of more than 8,600 property professionals throughout Australia.
API members include residential, commercial and plant and machinery valuers, property advisers, property analysts, property fund and asset managers, property facility managers, property lawyers, and property researchers and academics.
Axiom have been working with the API since our very inception. We look forward to this project each year as it is an opportunity to have some real fun and create an engaging and memorable conference brand.
We were provided with the general theme and title for each conference and are then given full creative license to develop the conference brand and apply it to a comprehensive suite of marketing collateral; Sponsorship prospectus, registration form, website, posters, banners, multimedia, etc.