Driving home the safety message.

We again had the opportunity to work with Rio Tinto to create a safety awareness campaign for light vehicles on their project roads.

We worked with Calibre and Rio to refine the core messaging and developed a ‘safety brand’ to anchor the awareness campaign.

A series of posters was distributed throughout operational facilities, a guidelines pocket brochure was included as part of the driver safety procedure and it was identified that steering wheel covers were a widely used (due to the extreme heat in Australia’s northwest) these proved the perfect medium to again reinforce the safety message.

Rio Tinto Safety Campaign 01
Rio Tinto Safety Campaign 02
Rio Tinto Safety Campaign 05
Rio Tinto Safety Campaign 03
Rio Tinto Safety Campaign 04