In advertising it’s called creating a ‘hook’, in this case we added the line and sinker as well.
Working with the Australian distributor of Furuno marine electronics, J.N. Taylor & Co, we had the opportunity to create print advertising campaigns for this globally recognised brand.
A range of press advertisements for a variety of class leading products was developed and ran in targeted publications.
We also developed an exhibition stand that showcased the products for use at key Australian boat shows which further supported the advertising initiatives.