As part of a larger brand strategy Hames Sharley are cementing their position as a ‘knowledge-based’ organisation. A key component of this strategy is content marketing – the creation of high quality editorial articles designed to inform, excite and educate. Axiom was asked to create a solution for Hames Sharley to disseminate the articles regularly and encourage readers to go to their website for more content.
Through our Axiom Mail Manager system we created an e-newsletter template which allows Hames Sharley to input their own content and easily send out professional, branded e-newsletters to their customers.
The advanced reporting functionality and Google Analytics integration of the Axiom Mail Manager also allows the Hames Sharley team to gauge the success of individual email campaigns, providing a detailed view of email open rates and click-through rates.