Cambridge Mews is a small built-form development within the successful Cambridge Waters Estate – Axiom were commissioned to create a unique brand for the enclave but at the same time recognizable as a part of the overall estate.

The project consisted of design and production of marketing and advertising material including – sales brochures, home plan inserts, press advertising, direct-mail and signage.

A clear and focussed marketing strategy aimed primarily at retirees and investors in the local area, saw all lots sold well before site works began.