Axiom were just the right ‘calibre’ to produce the Calibre Global brand.
Calibre Global is a diversified engineering services company delivering all the infrastructure, systems and support to take projects from concept to high performance assets. Established in 2002 to support iron ore project delivery in the Pilbara region of Western Australia, Calibre Global has rapidly grown and diversified to become a leading delivery partner for resource and infrastructure companies in Australia and select international markets.
Axiom have been working with Calibre Global since 2006 when we were commissioned to refresh all of the brand and marketing collateral. We have worked in close collaboration with key internal stakeholders since to ensure the brand identity remains current and continues to engage with their customers.
As you can imagine there has been a phenomenal amount of collateral produced and keeping it ‘on message’ and ‘on brand’ is no small task – a comprehensive style guide was created and is continually updated. Additionally, internal ‘brand champion’ roles were created to not just oversee the brand, but to also educate staff that branding is important and not ‘just another procedure.’ It also helps that Axiom has the scale and resources to grow with Calibre Global and continue to be their strategic partner across multiple disciplines – in our experience, minimising the number of third party providers that produce brand or marketing related material makes is easier to maintain continuity.
A small selection of our work for Calibre Global is provided below.