Category

Opinion

Luck

Actually no, luck had very little to do with it.

By Opinion
There are many interesting conversations you have in business. In the digital age, there is a focus upon lead generation – what are the best channels for which audience and for what budget? How do we ‘nurture’ our audience through their journey to become a customer. Often whilst discussing this we’ll be asked how do we get our leads. I’ll reply “we get all of our new business from referrals / word-of-mouth”. More often than not the response to this is – “wow, you’re lucky.”

I used to think nothing of it, in fact I’d often nod and agree with them, but recently, I’ve started to think a little more deeply on it. And upon reflection, actually no, luck had very little to do with it. Read More

Less hustle, more bustle.

Less hustle, more bustle.

By Opinion

Clearly I’m getting old, there is a buzzword that many of today’s youth use to describe their daily modus-operandi. This word grated with me the first time I heard it and has continued to as its use increased – that word is ‘hustling’.

I would surmise the term most probably entered the vernacular via some hoodie wearing ‘guru’ at an overpriced ‘how to be an entrepreneur’ seminar. I understand the implied modern context being: To have the courage, confidence, self belief, and self-determination to continually work at, and to explore any and all opportunities to achieve what you want in life. Though more traditionally us ‘older folks’ tend to understand the term to mean you were a fraudster or con-artist.

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Leap

Go ahead, leap!

By Opinion
Over easter I was sitting with my 8 year old daughter having a little chat. She is currently learning about money at school, so I was explaining that as we grow up we have to work in order to earn money. Right in the middle of me explaining what it is that I do and what her mum does, she blurted out something that I thought, well needed to be corrected; She said that “mummy had quit her old job”. Read More

Rare As Rocking Horse S**t

Seeking mythical, hyper skilled candidate for fantastic opportunity!

By Opinion

The amount of job ads I’m seeing lately worded similarly to;

A fantastic opportunity for a Marketing ‘xxxx’ exists! We’re looking for somebody to join our team that is a creative yet strategic thinker with great design and branding skills, who is an accomplished and creative copywriter and content marketer. They will of course have proven experience in web design and programming and also be gun at Google Adwords, SEO and lead generation……

Well, hate to be the negative Nancy here, but in my 20+ years experience, I’ve not once come across an individual as accomplished as this — and if I had, they’d work for me and I’d be paying them very, very large $$ to stay, heck, I’d happily even give them equity because they’d have more skills than me!

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Oh the irony.

By Opinion

Here’s a little snippet from an article on the BBC news website – part of the Changing Cityscapes series and this time focussing on architecture and town planning in Manchester.

“In fact, if it isn’t iconic or iconic-in-the-making, then it probably won’t get passed by the Planning Department.”

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