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What we do

We use design thinking to drive genuine business results; creating engaging experiences across brand, web, marketing, and environments. Our services are designed to assist our clients to create, reposition, renew and ignite their brands.

Create a new brand.

Whether you’re a game-changing new tech start-up that’s going to be the next unicorn, or a spunky new property development that is guaranteed to sell like hot cakes, one thing is certain. None of that will happen without first crafting a brand that will create the right perception and resonate with your audience.

Repeat after me. Your brand is not your logo. Your logo is not your brand. Great brands rarely happen by accident, they require a pragmatic approach to developing and implementing a clearly defined brand strategy that leads to a successful brand identity.

We will partner you to clearly define who you are, what you do and most importantly why it matters. We then craft everything from the brand name through to the brand identity, tagline, personality and tone-of-voice, messaging and all collateral.

Reposition / Renew / Ignite an existing brand.

Has your business gone or about to go through a structural or strategic change? Is everything just a ‘bit tired’ looking or failing to connect with your customers? We can partner you to redefine your brand and then reposition it competitively in the marketplace.

Create a digital experience.

In today’s digital age, your website is the front door to your brand. Typically, it is the first interaction a potential customer or employee will have with your brand. It is also central to everything to do with digital marketing. So let’s cut to the chase – your brand is only as good as your website. Your website needs to be so much more than just a digital version of your company brochure. Luckily, we can help. We’ll partner you to create a digital strategy that aligns with your business objectives, we’ll then use our +30 years of brand building experience to craft an immersive, secure and fast website that will delight, engage and convert.

Help people navigate or interpret a space.

Let us show you the way. We will partner you to develop wayfinding signage, interpretive and exhibition solutions. From audits and strategy, through to design and management of fabrication and installation.

Full list of our services

Brand Strategy

  • Brand audit & advisory
  • Brand strategy
  • Brand architecture
  • Brand vision, purpose & values
  • Brand positioning

Brand Storytelling

  • Personality & tone of voice
  • Brand narrative & messaging

Brand Identity

Employer Branding

  • Culture communications
  • Recruitment communications


  • Digital strategy
  • Website development
  • Mobile app development

Digital marketing


Be authentic. Do you have a simple, emotional brand story that can cut through the clutter?
Who are you? What do you do? Who do you do it for? And, importantly, why does it matter?

Our Process

We have considerable experience in delivering complex projects to meet budget constraints within critical time frames. We are inherently aware of the processes and partnerships that are required to be in place in order to ensure successful outcomes. Every project adheres to our proven project processes, we simply scale up or down the stages based upon the size, complexity or scope.

To any prospective clients out there I can genuinely recommend Ben Hames and his team for your branding and visual communication needs. I don’t make this recommendation lightly but I do belive in giving credit where it’s due. You’ll get to work with Designers who are also Account Managers so nothing is “lost in translation”. You’ll also get to work with specialists in their field who aren’t afraid to question or push the boundaries. They truly are Design Partners.

John Rukavina, Group Corporate Affairs Manager, Calibre Global

I am very pleased to let you know that Fremantle Prison won the award for Best Interpretation of a place on the State Register at the Western Australian Heritage Awards last Thursday 10 June 2010 at Council House. Our submission focused on interpretation signage developed for the site over the last year...

Luke Donegan, Interpretation Manager, Fremantle Prison

Thank God, for Axiom!

With our new Interpretation Master Plan in hand I approached Axiom (highly recommended by our heritage consultants) to begin work on a way-finding and interpretation signage project. From the very first meeting with Ben and Sean in 2012 I knew we were in good hands, and the professionalism is evident in their other staff too...

Fr John Herbert OSB, Abbot, The Benedictine Community of New Norcia

It’s always been a pleasure to work with you guys. It’s creative, professional, friendly, candid and entirely unpretentious; just the way we like it. There’s such a clear understanding of our needs and preferences that it really is at a point where I can bullet point some brief notes for a new ad or display and you’re on the money from the first draft...

Scott Coles, National Marketing Manager, INGAL EPS

The most impressive thing about Axiom is your professionalism, whether it’s the work or service, it’s always been a pleasure. Your website is no exception and it beautifully demonstrates the evolution of the relationship and the product. Well done and we look forward to at least another 11 years. Cheers!

Helena Nolte, Business Development Project Manager, INGAL EPS

The LEARN Foundation for Autism has used Axiom for brand re-design, website design and ongoing design services. The services have been exemplary, the delivery of service outstanding and all in all the process has been joyful. Ben and his team took a lot of time to understand the nature of our specific service and what they delivered was product and concepts that fitted with our brief but in many cases extended us to think outside the box and as a result add significant value in the process...

Mandy Mason, Chief Executive Officer, LEARN Foundation for Austism

The WA Division of The Planning Institute of Australia have been working with Ben Hames and the team at Axiom since 2007. The Axiom team really impressed me from the start, no task is too difficult. They were diligent in getting to know our organisation and in gaining a clear understanding of our organisation needs. They then applied their creative magic, limitless energy, and professional work ethic to help us achieve our branding goals...

Sandy Papalia, Executive Officer, Planning Institute of Australia WA Division

At SatComms, we’ve been working with Axiom Design Partners since the inception of our brand. They have been hugely reactive, creative and professional, and the whole team quickly understands our needs and interprets them superbly – in our complex industry, that is a huge win for us!

Andrew Burdall, Managing Manager, SatComms

As project manager for a not-for-profit organisation, it is my job to communicate with the many people involved in the development of a successful project. Both staff and volunteers are required to come together to bring a vision into a reality. For any graphic design or branding company, this can provide challenges along the way, particularly when producing a result that meets with everyone’s ultimate vision, and meeting the often short timeline...

Michelle Ebbs, Project Manager – New Norcia Salvado Bicentenary Project

Don’t confuse marketing for branding.
You must have a strong brand proposition and promise or no amount of marketing will attract or importantly, retain customers.