The Revegetation Industry Association of WA (RIAWA) provides a voice for the industry in terms of continued improvement of standards and accountability, environmental legislation and environmental sustainability. A NFP formed in 2003 by a collection of corporate, private, and government bodies to provide a voice for the industry in which they are all involved.

Deliverables

Brand Communications
Digital – Website

Brand Communications
Investor Relations Print Collateral

Old RIAWA website New RIAWA website
Revegetation Industry Association of WA
RIAWA website purity database

Challenge

Axiom had partnered RIAWA back in 2009 to develop their website. Whilst this website had served them well for 12 years, both the content and the design of the website no longer adequately represented the organisation. Additionally, the backend functionality would not support the inclusion of a secure members-only section or a Seed Purity Database that the board wanted to deploy.

RIAWA website responsive design

Response

As part of our digital project process we compiled a robust functional specification and working wireframe of the proposed site prior to the design phase. This ensured that the functionality and navigation was as the stakeholder group intended and that there are no unwanted surprises that popped up in the delivery stage.

A solid foundation that can grow over time. We focussed on creating intuitive navigation underpinned by a solid framework that is scalable as content requirements become more complex. The website benefits from a proven, easy-to-use and highly scalable content management system paired with modern web design principles. We made the overall experience better for both front-end and back-end users.

We deployed a comprehensive new website platform for RIAWA with Events Management and Members Only Sections, complete with online application forms for new registrations and a public-facing Membership Directory. We also deployed an industry-first Seed Purity Database containing in excess of 1,000 entries to date.

RIAWA website homepage
RIAWA website homepage
RIAWA website homepage
RIAWA website homepage
RIAWA website footer

The Revegetation Industry Association of WA have been working with Axiom since our inception in 2003.  We have turned to them for all our design and promotional needs.  This has included the development of two websites, and the preparation of our annual newsletters, brochures, and marketing materials.

We’ve been very happy with the service provided by Axiom over the years.  They understand what we require from the start, and the concepts and designs they come back to us with are usually spot on from the first draft.  This saves us a lot of time and energy which is important for any not for profit association run by volunteers.  They are also not afraid of a challenge.  We had some specific concepts we wanted to integrate into the recent overhaul of our website, and although they were not something Axiom had incorporated into a website before, we were able to work with them to find a cost-effective and quality solution to our needs.

We thoroughly recommend Ben and all the team at Axiom and look forward to continuing to work with them in the future.

Damian Grose
Vice-chair, Revegetation Industry Association of Western Australia