Brand Creation
Brand Identity
Brand Positioning
Brand Strategy

Brand Communications
Digital – Website
Print Collateral

Signage & Environments
Branded Environments


OFI is a specialist provider of electrical engineering, design and construction services with premises in Perth and Bunbury, Western Australia. Since 1989, OFI have delivered projects across the state servicing the mining, resource, power, water, chemical, engineering and manufacturing sectors.

A recent large project win had moved OFI into a new market tier, however the current brand positioning did not adequately reflect or represent the company, therefore a more professional brand presence was required.


OFI had defined their vision, mission and values, and it was up to Axiom to interpret and build upon these to create a clearer brand promise and positioning.

The name Overflow Industrial was shortened to simply OFI Group, as it no longer reflected the company’s wider service offering or market position.

We developed the brand and communications strategy, re-igniting the company ready for the next stage of growth.

We evolved and modernised the old logo, and created a new tagline  ‘Powering Innovation’ – that in two words encapsulates the brand essence of the company, its people and their vision.


Only recently launched, success of the re-branding is currently be best measured through the enthusiastic and rapid take-up of the new look by staff and management across the entire company as well as the positive feedback from clients and stakeholders at launch events.

OFI logo tagline tie-up
The new OFI logo
Rebranding the OFI Group
OFI Blue
OFI Orange
OFI Light Blue
OFI Grey
New presentation folder for OFI
OFI corporate brochure
OFI's new business cards
New look OFI corporate stationery suite
OFI Website mockups
Stubby holders for OFI
OFI new look uniforms
OFI building signage
New graphics for one of OFI's trailers
OFI vehicle graphics
Rebranding OFI - Photography style
Rebranding OFI - Photography style
Rebranding OFI - Photography style
Rebranding OFI - Photography style