Deliverables

Brand Creation
Brand Strategy
Brand Identity

Brand Communications
Website
Advertising & Marketing

Signage & Environments
Branded Environments

Challenge

Launched in 2013, Lakeside is a residential estate located in Success, Western Australia, just 30 minutes south of the Perth CBD. This ideally located property development offers a choice of nearly 350 home lots, including boutique multi-unit sites, the estate has had particular appeal to first and second home buyers.

After early success, Axiom were brought onboard in 2016 to assist in stimulating potential buyer interest and enquiries in a softening property market.

Response

We undertook considerable research, reviewing competing estates within their catchment and talking with sales agents and it became apparent that to more effectively engage with potential buyers a revitalisation of the Lakeside Estate brand to inject some more life and vitality was required.

We started with the creation of a new friendlier, dynamic estate logo, a fresh, contemporary colour palette paired with vibrant lifestyle imagery all working to create a better connection with potential buyers.

Result

Initially the campaign launched with a rejuvenated sales office, site banners, billboards and newspaper advertising and website. New leads were generated through the website, then we ratcheted it up a few notches with Search Engine Optimisation (SEO) and then a few more by launching a project profile on realestate.com.au as well as a digital advertising and remarketing campaign.

The result was overwhelmingly successful, even with depressed market conditions, less than a handful of lots now remain unsold.

The original Lakeside Success logo
The Lakeside Success logo
The original brochure for Lakeside Success estate
Brochure for Lakeside Success private estate in Perth by Axiom Design Partners
The original billboard for Lakeside Success
Billboard design for Lakeside Success private estate in Perth by Axiom Design Partners
The original Lakeside Success website
Website for Lakeside Success private estate in Perth by Axiom Design Partners
Lakeside Success Estate - Logo
Lakeside Success Estate
Lakeside Success Estate - Parks and Gardens
Lakeside Success Estate - Colour Palette - Pink
Lakeside Success Estate - Colour Palette with duck silhouette - Green
Lakeside Success Estate - Colour Palette with reeds - Orange
Lakeside Success Estate - Colour Palette with duck silhouette - Blue
Lakeside Success Estate - Brochure Cover Design
Lakeside Success Estate - Brochure Design
Lakeside Success Estate - Corporate Flyers and Documents
Lakeside Success Estate - Flags
Lakeside Success Estate - Billboard
Lakeside Success Estate - Sales Office
Lakeside Success Estate - Billboard
Lakeside Success Estate - Website