Turning three into one took a little engineering.
Marketing & Public Relations
Digital – Website
Signage & Environments
Trade Show & Events
We had been working with the company for a number of years as Riverton Engineering was a foundation client. At the time, due to several mergers and acquisitions the company was made up of three separate trading entities, all owned by Industrial Galvanizers Corporation – Riverton Engineering, Polo Poles and Pole-Tech Industries, all of which had disparate brands and for whom we managed each of their marketing and advertising initiatives.
We advised that the brand architecture needed to be addressed and worked with management to define the brand strategy and positioning, it was decided to amalgamate the three companies into one new company – Ingal EPS.
We then developed the new brand identity for the new company and delivered a comprehensive suite of marketing collateral, signage and a website. We also developed a launch campaign both internally and externally to advertise the name change.