Brand Creation Brand Identity Brand Positioning Brand Strategy
Brand Communications Advertising Marketing & Public Relations Marketing Collateral Print Collateral Website
Signage & Environments Branded Environments Trade Show & Events
Rebrand and reposition a +35 year old, internationally renowned multidisciplinary practice specialising in Architecture, Interiors, Urban Design, Planning and Landscape Architecture.
Research identified a clichéd sector style; to position them as a more innovative practice, we’d have to be brave enough to use a colour other than black!
We worked with stakeholders to define and articulate their positioning being ‘Our culture is built upon the creation and sharing of ideas’. We also developed a tagline and supporting + icon to highlight their commitment to ‘creating design value’.
A bold, new wordmark was developed. The brand platform also received an injection of a vibrant colour palette and was supported by hand rendered sketches to reinforce the value proposition of being an ideas based organisation.
The revitalised brand was introduced through national advertising/PR campaign and launch events. The brand was positively received by stakeholders, quickly identifying and subscribing to the new brand promise and vision. It has greatly assisted in realising their vision, helping to attract and retain diverse, experienced and talented people.
Their profile nationally and impressively, internationally, has been raised significantly. Resulting in JV opportunities with highly regarded firms such as Foster + Partners (UK), UN Studio (Holland) and Wonderwall Architects (Japan) to name a few.
New Norcia Benedictine Community
Utopia Financial Partners
Axiom are a creative agency. We invent, reposition, renew and ignite our clients’ businesses through great ideas executed across brand, web, apps and environments.
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