Deliverables

Brand Creation
Brand Identity
Brand Positioning
Brand Strategy

Brand Communications
Advertising
Marketing & Public Relations
Marketing Collateral
Print Collateral
Website

Signage & Environments
Branded Environments
Trade Show & Events

Challenge

Rebrand and reposition a +35 year old, internationally renowned multidisciplinary practice specialising in Architecture, Interiors, Urban Design, Planning and Landscape Architecture.

Response

Research identified a clichéd sector style; to position them as a more innovative practice, we’d have to be brave enough to use a colour other than black!

We worked with stakeholders to define and articulate their positioning being ‘Our culture is built upon the creation and sharing of ideas’. We also developed a tagline and supporting + icon to highlight their commitment to ‘creating design value’.

A bold, new wordmark was developed. The brand platform also received an injection of a vibrant colour palette and was supported by hand rendered sketches to reinforce the value proposition of being an ideas based organisation.

Result

The revitalised brand was introduced through national advertising/PR campaign and launch events. The brand was positively received by stakeholders, quickly identifying and subscribing to the new brand promise and vision. It has greatly assisted in realising their vision, helping to attract and retain diverse, experienced and talented people.

Their profile nationally and impressively, internationally, has been raised significantly. Resulting in JV opportunities with highly regarded firms such as Foster + Partners (UK), UN Studio (Holland) and Wonderwall Architects (Japan) to name a few.

Hames Sharley :: Re-branding - Logo
Hames Sharley :: Re-branding
Hames Sharley :: Re-branding - Subiaco office graphics
Hames Sharley :: Re-branding - Colour palette - Yellow
Hames Sharley :: Re-branding - Colour palette - Red
Hames Sharley :: Re-branding - Colour palette - Grey
Hames Sharley :: Re-branding - Colour palette - Green
Hames Sharley :: Re-branding - Stationery suite.
Hames Sharley :: Re-branding - A stack of business cards
Hames Sharley :: Re-branding - Presentation folder with UV varnish
Hames Sharley :: Re-branding - Brag book spread. "Creativity is born of an open mind"
Hames Sharley :: Re-branding - Company Overview brag book
Hames Sharley :: Re-branding - Wiro-bound capability booklet spread
Hames Sharley :: Re-branding - Website homepage
Hames Sharley :: Re-branding - Pull-up banners
Hames Sharley :: Re-branding - Envelope
Hames Sharley :: Re-branding - Boardroom meeting