Marketing & Public Relations
Signage & Environments
Trade Show & Events
Rebrand and reposition a +35 year old, internationally renowned multidisciplinary practice specialising in Architecture, Interiors, Urban Design, Planning and Landscape Architecture.
Research identified a clichéd sector style; to position them as a more innovative practice, we’d have to be brave enough to use a colour other than black!
We worked with stakeholders to define and articulate their positioning being ‘Our culture is built upon the creation and sharing of ideas’. We also developed a tagline and supporting + icon to highlight their commitment to ‘creating design value’.
A bold, new wordmark was developed. The brand platform also received an injection of a vibrant colour palette and was supported by hand rendered sketches to reinforce the value proposition of being an ideas based organisation.
The revitalised brand was introduced through national advertising/PR campaign and launch events. The brand was positively received by stakeholders, quickly identifying and subscribing to the new brand promise and vision. It has greatly assisted in realising their vision, helping to attract and retain diverse, experienced and talented people.
Their profile nationally and impressively, internationally, has been raised significantly. Resulting in JV opportunities with highly regarded firms such as Foster + Partners (UK), UN Studio (Holland) and Wonderwall Architects (Japan) to name a few.
New Norcia Benedictine Community
Utopia Financial Partners
Axiom are a creative agency. We invent, reposition, renew and ignite our clients’ businesses through great ideas executed across brand, web, apps and environments.
Suite 2/300 Rokeby Road, Subiaco
Western Australia 6008
+61 8 9381 6270
© 2020 Axiom Design Partners.
The Axiom team are now working from home in response to COVID-19. Being an early adopter of cloud based project management, accounting and file management software, you can be assured, even though it’s not business as usual, we can still provide you with the level of service you expect from us.
If you don’t have easy access to these details, please call our main office number on (08) 9381 6270 and leave a message. The message will be emailed directly to a team member and actioned promptly.