Deliverables

Brand Creation
Brand Identity
Brand Positioning
Brand Strategy

Brand Communications
Advertising
Marketing & Public Relations
Marketing Collateral
Print Collateral
Website

Signage & Environments
Branded Environments
Trade Show & Events

Challenge

We were commissioned to re-brand Hames Sharley, a +35 year old, internationally renowned multidisciplinary practice who specialises in Architecture, Interiors, Urban Design, Planning and Landscape Architecture.

A comprehensive brand audit was undertaken and a brand strategy developed. Research identified that there was a definite style that nearly all “architectural” practices adhered to – so common in fact that it is almost a cliché. If Hames Sharley wanted to position themselves as an industry-leading, innovative practice, they would have to “break” the mold and be brave enough to use a colour other than black.

Response

The core driver of the re-brand was to reflect a more contemporary image and inject personality into the brand, with care to ensure the new brand would be appealing on an inter-generational level.

We artfully blended a minimalist design approach with an injection of a vibrant colour palette tied together with a foundation dark grey colour. Sketches and handwritten text were used as graphic devices to add a human connection and articulate the concept of design-led thinking. We printed on a variety of paper stocks and utilised specialised print finishes to add a tactile experience.

Result

Designing for designers was undoubtably one of the more difficult projects we have undertaken – but also very rewarding. We measured the success of the re-branding by the enthusiastic and rapid acceptance of the new brand by all internal stakeholders.

The brand was relaunched through a series of events throughout the country and has assisted Hames Sharley to cement its position as one of the largest and most progressive practices in Australia.

Hames Sharley :: Re-branding - Logo
Hames Sharley :: Re-branding
Hames Sharley :: Re-branding - Subiaco office graphics
Hames Sharley :: Re-branding - Colour palette - Yellow
Hames Sharley :: Re-branding - Colour palette - Red
Hames Sharley :: Re-branding - Colour palette - Grey
Hames Sharley :: Re-branding - Colour palette - Green
Hames Sharley :: Re-branding - Stationery suite.
Hames Sharley :: Re-branding - A stack of business cards
Hames Sharley :: Re-branding - Presentation folder with UV varnish
Hames Sharley :: Re-branding - Brag book spread.
Hames Sharley :: Re-branding - Company Overview brag book
Hames Sharley :: Re-branding - Wiro-bound capability booklet spread
Hames Sharley :: Re-branding - Website homepage
Hames Sharley :: Re-branding - Pull-up banners
Hames Sharley :: Re-branding - Envelope
Hames Sharley :: Re-branding - Boardroom meeting