Brand Creation
Brand Identity
Brand Positioning
Brand Strategy

Brand Communications
Digital – Website
Print Collateral


GTE Group specialise in delivering technology and engineering solutions to the resources sector.

Only recently established in 2016, GTE Group are a new player in this space and are at a critical juncture in their growth trajectory. The existing brand positioning and perception did not adequately reflect nor represent the organisation, its capabilities or aspirations.


GTE had defined their vision, mission and values, we built upon these and create a clear brand promise and confident positioning.

We refined with precision the existing logo symbol, pairing it with a more confident, contemporary logotype and created a new tagline  ‘Greater Engineering’.

The brand platform is purposely paired back and all elements are structured based upon a grid.


Everything works in concert to confidently encapsulate the brand essence of the company, its people and their vision.

Whilst only recently completed and launched in the middle of a global pandemic, GTE have elevated their brand positioning, securing several large new projects and realising significant growth.

The GTE Group logo designed by Axiom.
The original GTE brandmark
The GTE Group Capability Statement, designed by Axiom.
The GTE Group business cards designed by Axiom.
The original GTE website The new GTE Group website designed by Axiom.
The GTE Group letterhead and follower designed by Axiom.
The GTE Group corporate banner designed by Axiom.
The GTE Group suite of icons designed by Axiom.
The GTE Group icon suite designed by Axiom.