Digital – Website
Gravity Crane Services was established in 2003 to provide a complete range of crane lifting services to the remote Pilbara region of Western Australia.
Following a private equity firm taking a stake, the company had ambitious expansion and growth plans in place and Axiom were engaged to partner them and assist in realising their objectives.
We undertook considerable market research, working closely with stakeholders, we re-defined their vision, mission and values.
We developed the tagline ‘Plan / Lift / Repeat’ that distilled and immediately translates their value proposition. Even the symbol in their logo is based upon their value proposition.
Authenticity is key in this space – we undertook photoshoots on real mine sites, and being true to the brand promise that ‘our primary asset is our people’, we ensured that their people were the hero of the brand imagery.
Gravity Cranes extended and grew their operations and footprint even through a considerable slow-down in the resources sector.
However sadly, their operations were scaled back in 2018 as the private equity firm investor strategically divested its equity interest back to the original shareholder.
Utopia Financial Partners
Axiom are a creative agency. We invent, reposition, renew and ignite our clients’ businesses through great ideas executed across brand, web, apps and environments.
Suite 2/300 Rokeby Road, Subiaco
Western Australia 6008
+61 8 9381 6270
© 2020 Axiom Design Partners.
The Axiom team are now working from home in response to COVID-19. Being an early adopter of cloud based project management, accounting and file management software, you can be assured, even though it’s not business as usual, we can still provide you with the level of service you expect from us.
If you don’t have easy access to these details, please call our main office number on (08) 9381 6270 and leave a message. The message will be emailed directly to a team member and actioned promptly.