A new website to ensure this builder keeps their Edge.
Challenge
Edge Builders are a boutique building company recently launched in Perth. Their main focus is on delivering superior customer service, high quality and individuality.
The home building market in Perth is a hyper competitive marketplace with many established players that have spent literally millions securing their market position.
As a new business, Edge initially came to us to assist them with building their brand and increasing their market share. We were first engaged to deliver a marketing strategy for them and one of the most urgent items identified on the marketing plan was a refreshed website that better reflected their brand, was optimised for SEO and would provide a clear path for potential customers to make an enquiry.
Response
Edge Builders believe every home should be crafted to reflect and interpret the individual lifestyle of its owners. So it’s only fitting that their website should do the same for them!
We began by designing a site that better represented the Edge Builders brand. We used angular design elements and grid to subtly reference the ‘edge’ and incorporated their lime green as an accent colour throughout the site. We utilised their project imagery and crafted emotive and informative content to create a website that clearly articulated Edge Builders genuine passion for creating high quality, timeless and elegant homes with unsurpassed attention to detail, that consistently both delight and exceed our customers expectations.
Result
We created a visually impressive, yet simple site that clearly articulates the brand promise behind Edge Builders and puts the equally impressive homes built by Edge Builders front and centre. Clear navigation, a project gallery and clean and fresh design make the site a delight to use.
Built upon a content management system, the site is flexible, on-brand and SEO friendly and is a key asset to their marketing arsenal that is geared to grow with them.
