We are all aware that brands can be likened to a person. And from time-to-time those brands, like people can need a spot of freshening up. We’ve been managing the INGAL EPS brand for over 12 years, the core elements of the identity are solid, timeless and maintain high brand recognition. However it was time for a bit of a mini-makeover to ensure the brand architecture remained current and relevant.
We’ve been tasked with delivering three major projects slated for completion by the end of June 2009.
The first project was initiated after the review of the major deliverables for 2009, being a large revision to their very successful Product Catalogue both the printed and web-based versions.
After discussions with the marketing team at INGAL EPS, it was decided that the brand architecture should be revisited and revitalised and then a new Brand Master be created to ensure it was consistently applied to the full compliment of INGAL EPS touch points. Needless to say, this was quite a project in itself.
Once the Brand Master was completed, we could then apply the revitalised brand architecture to the Product Catalogue deliverables.
As of the date of this post, phase one is well and truly completed and adopted and we’re well into the development of the Product Catalogues.
Check back soon and we’ll post the results.