Luck

Actually no, luck had very little to do with it.

By Opinion
There are many interesting conversations you have in business. In the digital age, there is a focus upon lead generation – what are the best channels for which audience and for what budget? How do we ‘nurture’ our audience through their journey to become a customer. Often whilst discussing this we’ll be asked how do we get our leads. I’ll reply “we get all of our new business from referrals / word-of-mouth”. More often than not the response to this is – “wow, you’re lucky.”

I used to think nothing of it, in fact I’d often nod and agree with them, but recently, I’ve started to think a little more deeply on it. And upon reflection, actually no, luck had very little to do with it. Read More

New website launch for TIEC Electrical

By Our Work

We love a new website launch, we launched new website for TIEC Electrical today.

TIEC Electrical provide specialist industrial electrical solutions in Perth for medium to large scale projects. Axiom first developed the SEO strategy which informed the website structure and then created SEO optimised content all built upon a content managed website solution.

View the site here: http://www.tiec.com.au

Groundbreaking website launch

By Our Work

Sorry couldn’t resist going for the pun, we launched new website for GMS today.

GMS deliver drill and blast rig solutions to clients in Australia and offshore – from servicing and support to quality parts and equipment hire. The website is the final piece to be rolled out as part of our comprehensive rebrand of this company. Axiom developed the SEO strategy which informed the website structure and then created SEO optimised content all built upon a content managed website solution.

View the site here: https://www.groundbreaking.com.au

Website launched for Highgrove Estate

By Our Work

Hi-five’s all round, we launched new website for Highgrove boutique land estate today.

Highgrove is a boutique, 13 lot development in Canning Vale that offers an idyllic lifestyle for those seeking to build a new home in a well established suburb surrounded by existing quality amenities. Axiom have been responsible for the project branding and sales and marketing strategy for this quality land development. The website is a vital component as all marketing initiatives are directed to it to make sales enquires through this channel.

View the site here: https://www.highgroveestate.com.au

Axiom welcome JK Group

By Latest News

We are pleased to announce we recently welcomed JK Group to Axiom, details of our engagement will follow when appropriate.

Established in 1976, as Jeffery and Katauskas Pty Ltd,, now with over 35 years of experience and more than 29,000 successful projects completed, JK Group are an industry leading geotechnical engineering and environmental consulting firm.  JK Group assist individuals, developers, architects, structural and civil engineers, local and state government bodies to identify potential geotechnical and environmental problems.

We are looking forward to working with them.

Website launched for Utopia Financial Services

By Our Work

Talk about website utopia, we launched new website for Utopia Financial Services today.

Utopia partner their clients and provide clear, concise, and tailored tax, accounting, mortgage broking, business consulting, and financial planning advice. The website is the final piece to be rolled out as part of our comprehensive rebrand of this company.

You can view the website here: https://www.utopiafp.com

Axiom welcome Groundbreaking Mining Solutions

By Latest News

We are pleased to announce we recently welcomed Groundbreaking Mining Solutions to Axiom, details of our engagement will follow when appropriate.

Groundbreaking Mining Solutions deliver drill and blast rig solutions to clients in Australia and offshore – from servicing and support to quality parts and equipment hire.

We are looking forward to working with them.

Less hustle, more bustle.

Less hustle, more bustle.

By Opinion

Clearly I’m getting old, there is a buzzword that many of today’s youth use to describe their daily modus-operandi. This word grated with me the first time I heard it and has continued to as its use increased – that word is ‘hustling’.

I would surmise the term most probably entered the vernacular via some hoodie wearing ‘guru’ at an overpriced ‘how to be an entrepreneur’ seminar. I understand the implied modern context being: To have the courage, confidence, self belief, and self-determination to continually work at, and to explore any and all opportunities to achieve what you want in life. Though more traditionally us ‘older folks’ tend to understand the term to mean you were a fraudster or con-artist.

Read More