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Axiom re-brand Axiom.

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You may have noticed we look a little different today. Yes, we’ve rebranded.

Our previous identity had served us well for the last 4 or 5 years, but we felt it was time to update our brand to be more reflective of our culture and of the organism we have become. We’ve opted for a simple wordmark, bold but not brash, strong yet approachable, purposely confident, credible and timeless.

Our web site is also going to get a major overhaul shortly. The blog will be kept but will no longer be the main focus of our web presence. Instead we’re developing an image-driven front-end that will feature a selection of our most recent projects for your viewing pleasure (yes, we’re finally going to have a portfolio on our website!)

Axiom (finally) join AGDA

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After years of contemplation and procrastination, we’ve finally decided to get active in our support of the graphic design community and join the Australian Graphic Design Association (AGDA).

As Australia’s largest representative association of professional graphic designers AGDA is the industry authority on all matters pertaining to Graphic Design. Formed in 1988 to facilitate the advancement of Australian graphic design, AGDA is recognised as the peak professional body representing graphic design in this country.

Click here for more information on AGDA.

Welcome Rio Tinto

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We recently welcomed Rio Tinto as a new client. We’re pleased to be partnering with their Asset Management Division, initially to assist in the development of training materials for use both in Australia and internationally. It’s an exciting opportunity to be working with one of Australia’s most successful and well known brands.

Click here to learn more about Rio Tinto.

New Addition to the Axiom Family

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It’s just gone nine months since Ben (our Design Director) and his wife Chellé found out they would be doing their bit to help propagate the species. We are happy to report they have produced their finest creation yet, a beautiful little bundle of joy by the name of Amelia.

Amelia came into the world on the 27th of August. Mother and baby are doing well, father is getting used to the idea of long-term sleep deprivation.

INGAL EPS to undergo a Mini-Makeover

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We are all aware that brands can be likened to a person. And from time-to-time those brands, like people can need a spot of freshening up. We’ve been managing the INGAL EPS brand for over 12 years, the core elements of the identity are solid, timeless and maintain high brand recognition. However it was time for a bit of a mini-makeover to ensure the brand architecture remained current and relevant.

We’ve been tasked with delivering three major projects slated for completion by the end of June 2009.

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Seasons Greetings

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Well, it’s certainly been one hell of a big year. We were privileged to a host of interesting and challenging new projects and welcomed several new clients to Axiom.

A diverse array of re-brands, the creation of some new brands and management of existing ones, this year we had the architectural, communications, engineering, financial, mining, property and solar energy sectors covered.

We also undertook a range of exciting signage projects for iconic Perth projects such as Century City, Fremantle Prison, Kings Park and the Royal Flying Doctor Service.

We’ve also been undergoing a new office fit-out (nearly done now, thank god) and endeavoring to re-do our own brand (yes, again) it has certainly been a busy, but thoroughly rewarding year!

We would like to thank all of our valued clients, fellow collaborators/conspirators and suppliers for their support in the past year and to wish all a safe and enjoyable festive season.

We would also like to advise that our studio will be closed from the 24 December to the 12 January. If you have an urgent query during this time please contact either: Ben on 0419 044 418 or Sean on 0414 389 632.

Despite the outlook, we’re really looking forward to 2009. Whilst we acknowledge that it might be a little bit more difficult than we’re all used too, we’d very much like to prove all those Chicken Little’s wrong, the sky is NOT falling. Our belief is if you’re good at what you do, have a solid and respected business and have not been recklessly exploiting the market during the boomtimes, then this is just the sort of shake up the economy needs. So hopefully, by the end of 2009, only the best will still be standing, and that can only be good for everyone, right?

Go directly to gaol, do not pass go!

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The Fremantle Prison is one of Western Australia’s premier heritage sites, centrally located in the heart of the port city of Fremantle. The Prison was built by convicts in the 1850s and was closed as a place of incarceration in 1991 after 136 years of continuous use. It was opened to the public in 1992 as a tourist site and in recognition of its heritage value.

Axiom Design Partners will be serving out a 2-year term with Fremantle Prison, charged with being the most suitably qualified design firm to develop an integrated wayfinding signage system and comprehensive interpretive graphics installations at this heritage listed site, in preparation for possible World Heritage listing in 2010.

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Working with a true blue Australian Icon

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We’re very proud to announce that we’ll be working with an icon of the Australian outback – The Royal Flying Doctors Service (RFDS). The RDFS is the first, largest and most comprehensive aeromedical organisation in the world and is a not-for-profit charitable Service providing aeromedical emergency and primary health care services together with communication and education assistance to people who live, work and travel in regional and remote Australia.

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Design of the Century :: 100 St Georges Terrace

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Extending from 100 St Georges Terrace through to the Hay Street Mall, enex100 (formerly Century City) is destined to become the major new shopping destination in the heart of Western Australia’s vibrant capital. Axiom have been selected to develop an interpretive graphics installation to the lobby of this prestigious Perth development.

The first three levels of this landmark building will be dedicated to attractive, well planned retail space, with a leading-edge office tower comprising the 17 levels above. Easy vertical access will connect all floors to the shopping levels. 100 St Georges Terrace will be an iconic building in the heart of Perth’s vibrant CBD.

Axiom Design Partners will be working closely with the architects for the project and a specialist consultant heritage architect to develop an interpretive installation that spans an impressive 14 metres wide x 4.5 meters high. The installation will be a graphical composite of historical imagery, illustrations and text relevant to the sites unique history. We are of course pushing the boundaries of available technologies for the project – the graphics will be printed on DigiGlass (a specialist glass product that laminates the graphic between two layers of glass) and invisibly fixed to a frame as a matrix of square glass panels.

It should be an outstanding result in the voluminous space of the lobby.