You may have seen the TV ad where father-to-be Mr Murray is considering naming his newborn son – Callum – that’s right Callum Murray. Yeah-nah!
See the advert for yourself here: https://www.youtube.com/watch?v=I0oUVTJ5HzI
Thankfully most parents spend a considerable amount of time researching, checking, debating, writing, spelling, saying, abbreviating and generally test-driving many, many different monikers well before their child is born. If only that much time and effort was used in naming a business. Sadly, so much of that instinctive naming process we go through for our offspring falls by the wayside when naming a business venture.