Everybody now knows the term disruption, however it is no longer just a buzzword but a new reality for most businesses actively brand building and positioning themselves in today’s economy. You need to make sure your business is the disruptor and not the disrupted!
The digital landscape is moving at an unprecedented pace, as is our behaviour. We are communicating and transacting in many different ways, and much is done digitally. With so much content available to us and so much noise to cut through — how does brand building help a business compete in the digital realm?