All Posts By

Ben Hames

Welcome City of Fremantle

By Latest News

We are pleased to be able to officially welcome the City of Fremantle to Axiom.

We’re looking forward to working closely with Fremantle City officers over the coming months. Unfortunately we cannot reveal just what we will be doing for them as yet, but rest assured it will be the start of something truly historic.

For our international visitors;
Fremantle was established in 1829 as a port for the fledgling Swan River Colony and was the major city in Western Australia for much of its early history. It was the first port of call in Australia for many migrants and visitors and today Fremantle sustains a rich mixture of cultures and nationalities. Fremantle is Western Australia’s major commercial port and handles the majority of the State’s imports and exports. Fremantle boasts the best preserved example of a 19th century port streetscape in the world with its world-famous heritage buildings and a fascinating maritime and convict history.

Click here for more information about Fremantle.

Axiom re-brand Axiom.

By Latest News

You may have noticed we look a little different today. Yes, we’ve rebranded.

Our previous identity had served us well for the last 4 or 5 years, but we felt it was time to update our brand to be more reflective of our culture and of the organism we have become. We’ve opted for a simple wordmark, bold but not brash, strong yet approachable, purposely confident, credible and timeless.

Our web site is also going to get a major overhaul shortly. The blog will be kept but will no longer be the main focus of our web presence. Instead we’re developing an image-driven front-end that will feature a selection of our most recent projects for your viewing pleasure (yes, we’re finally going to have a portfolio on our website!)

Axiom (finally) join AGDA

By Latest News

After years of contemplation and procrastination, we’ve finally decided to get active in our support of the graphic design community and join the Australian Graphic Design Association (AGDA).

As Australia’s largest representative association of professional graphic designers AGDA is the industry authority on all matters pertaining to Graphic Design. Formed in 1988 to facilitate the advancement of Australian graphic design, AGDA is recognised as the peak professional body representing graphic design in this country.

Click here for more information on AGDA.

Welcome Rio Tinto

By Latest News

We recently welcomed Rio Tinto as a new client. We’re pleased to be partnering with their Asset Management Division, initially to assist in the development of training materials for use both in Australia and internationally. It’s an exciting opportunity to be working with one of Australia’s most successful and well known brands.

Click here to learn more about Rio Tinto.

Featured on the Behance Network

By Our Work

We’re proud to announce that our work was selected to be featured on the Behance Creative Network web site. The Behance editorial team receive many thousands of options and only pick a few that promote new thinking to be a Feature Project. We’re stoked to have been featured and really appreciate all the positive comments on the project.

It is certainly a heartening to get such peer recognition on a global scale.

Click here to visit our Behance profile here to see the work.

INGAL EPS to undergo a Mini-Makeover

By Latest News

We are all aware that brands can be likened to a person. And from time-to-time those brands, like people can need a spot of freshening up. We’ve been managing the INGAL EPS brand for over 12 years, the core elements of the identity are solid, timeless and maintain high brand recognition. However it was time for a bit of a mini-makeover to ensure the brand architecture remained current and relevant.

We’ve been tasked with delivering three major projects slated for completion by the end of June 2009.

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Seasons Greetings

By Latest News

Well, it’s certainly been one hell of a big year. We were privileged to a host of interesting and challenging new projects and welcomed several new clients to Axiom.

A diverse array of re-brands, the creation of some new brands and management of existing ones, this year we had the architectural, communications, engineering, financial, mining, property and solar energy sectors covered.

We also undertook a range of exciting signage projects for iconic Perth projects such as Century City, Fremantle Prison, Kings Park and the Royal Flying Doctor Service.

We’ve also been undergoing a new office fit-out (nearly done now, thank god) and endeavoring to re-do our own brand (yes, again) it has certainly been a busy, but thoroughly rewarding year!

We would like to thank all of our valued clients, fellow collaborators/conspirators and suppliers for their support in the past year and to wish all a safe and enjoyable festive season.

We would also like to advise that our studio will be closed from the 24 December to the 12 January. If you have an urgent query during this time please contact either: Ben on 0419 044 418 or Sean on 0414 389 632.

Despite the outlook, we’re really looking forward to 2009. Whilst we acknowledge that it might be a little bit more difficult than we’re all used too, we’d very much like to prove all those Chicken Little’s wrong, the sky is NOT falling. Our belief is if you’re good at what you do, have a solid and respected business and have not been recklessly exploiting the market during the boomtimes, then this is just the sort of shake up the economy needs. So hopefully, by the end of 2009, only the best will still be standing, and that can only be good for everyone, right?

Go directly to gaol, do not pass go!

By Latest News

The Fremantle Prison is one of Western Australia’s premier heritage sites, centrally located in the heart of the port city of Fremantle. The Prison was built by convicts in the 1850s and was closed as a place of incarceration in 1991 after 136 years of continuous use. It was opened to the public in 1992 as a tourist site and in recognition of its heritage value.

Axiom Design Partners will be serving out a 2-year term with Fremantle Prison, charged with being the most suitably qualified design firm to develop an integrated wayfinding signage system and comprehensive interpretive graphics installations at this heritage listed site, in preparation for possible World Heritage listing in 2010.

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Axiom rubbing shoulders with the world’s best

By Our Work

We’re proud to announce we’ve been invited to submit our work for consideration in Rockport’s best-selling, international publication – Letterhead and Logo Design 11. An annual series featuring the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists.

We received this email: “Design Army is working with Rockport Publishers on a new book, Letterhead and Logo Design 11 this summer and we would love to see your recent work. We know that you are very busy, and need to be selective about what competitions you are enter this year. That is why Design Army is seeking the best work by soliciting only the best design firms, to make sure this is an award winning publication. Selected pieces will be featured in Letterhead and Logo Design 11, a full-color, 240 page, 9 inch by 11 inch hardcover book brimming with great design. The book will come out 2009.”

We’re pretty proud and humbled just to be asked. We may be in the most isolated city on earth, but we’re getting noticed on an international scale. We likey.