Well, we’re super duper excited – our new iPhone 4’s arrived first thing Monday morning and we’ve not been able to put them down since. So far, so good, don’t believe the hype that happened in the US, the network that users in the US have to use (AT&T) is obviously just crap compared to ours – well maybe if you are with 3 or Optus you may be having some issues…
We wanted to give you a peak at a little job that rushed through the studio over the past two days. This project was both consuming and rewarding to work upon (the best kind). The 3rd International Urban Design Conference Designs On Our Future, is being held at the National Convention Centre, Canberra from the 30th August to 1st September. The conference will examine how our new cities are conceived and our existing ones are adapted, re-designed and managed.
As part of the conference, there is a poster exhibition and our client, Hames Sharley, is exhibiting 2 posters to compliment their discussion papers that are also being presented.
We are pleased to be able to officially welcome the City of Fremantle to Axiom.
We’re looking forward to working closely with Fremantle City officers over the coming months. Unfortunately we cannot reveal just what we will be doing for them as yet, but rest assured it will be the start of something truly historic.
For our international visitors;
Fremantle was established in 1829 as a port for the fledgling Swan River Colony and was the major city in Western Australia for much of its early history. It was the first port of call in Australia for many migrants and visitors and today Fremantle sustains a rich mixture of cultures and nationalities. Fremantle is Western Australia’s major commercial port and handles the majority of the State’s imports and exports. Fremantle boasts the best preserved example of a 19th century port streetscape in the world with its world-famous heritage buildings and a fascinating maritime and convict history.
You may have noticed we look a little different today. Yes, we’ve rebranded.
Our previous identity had served us well for the last 4 or 5 years, but we felt it was time to update our brand to be more reflective of our culture and of the organism we have become. We’ve opted for a simple wordmark, bold but not brash, strong yet approachable, purposely confident, credible and timeless.
Our web site is also going to get a major overhaul shortly. The blog will be kept but will no longer be the main focus of our web presence. Instead we’re developing an image-driven front-end that will feature a selection of our most recent projects for your viewing pleasure (yes, we’re finally going to have a portfolio on our website!)
After years of contemplation and procrastination, we’ve finally decided to get active in our support of the graphic design community and join the Australian Graphic Design Association (AGDA).
As Australia’s largest representative association of professional graphic designers AGDA is the industry authority on all matters pertaining to Graphic Design. Formed in 1988 to facilitate the advancement of Australian graphic design, AGDA is recognised as the peak professional body representing graphic design in this country.
We recently welcomed Rio Tinto as a new client. We’re pleased to be partnering with their Asset Management Division, initially to assist in the development of training materials for use both in Australia and internationally. It’s an exciting opportunity to be working with one of Australia’s most successful and well known brands.
We’re proud to announce that our work was selected to be featured on the Behance Creative Network web site. The Behance editorial team receive many thousands of options and only pick a few that promote new thinking to be a Feature Project. We’re stoked to have been featured and really appreciate all the positive comments on the project.
It is certainly a heartening to get such peer recognition on a global scale.
We are all aware that brands can be likened to a person. And from time-to-time those brands, like people can need a spot of freshening up. We’ve been managing the INGAL EPS brand for over 12 years, the core elements of the identity are solid, timeless and maintain high brand recognition. However it was time for a bit of a mini-makeover to ensure the brand architecture remained current and relevant.
We’ve been tasked with delivering three major projects slated for completion by the end of June 2009.
Well, it’s certainly been one hell of a big year. We were privileged to a host of interesting and challenging new projects and welcomed several new clients to Axiom.
A diverse array of re-brands, the creation of some new brands and management of existing ones, this year we had the architectural, communications, engineering, financial, mining, property and solar energy sectors covered.
We also undertook a range of exciting signage projects for iconic Perth projects such as Century City, Fremantle Prison, Kings Park and the Royal Flying Doctor Service.
We’ve also been undergoing a new office fit-out (nearly done now, thank god) and endeavoring to re-do our own brand (yes, again) it has certainly been a busy, but thoroughly rewarding year!
We would like to thank all of our valued clients, fellow collaborators/conspirators and suppliers for their support in the past year and to wish all a safe and enjoyable festive season.
We would also like to advise that our studio will be closed from the 24 December to the 12 January. If you have an urgent query during this time please contact either: Ben on 0419 044 418 or Sean on 0414 389 632.
Despite the outlook, we’re really looking forward to 2009. Whilst we acknowledge that it might be a little bit more difficult than we’re all used too, we’d very much like to prove all those Chicken Little’s wrong, the sky is NOT falling. Our belief is if you’re good at what you do, have a solid and respected business and have not been recklessly exploiting the market during the boomtimes, then this is just the sort of shake up the economy needs. So hopefully, by the end of 2009, only the best will still be standing, and that can only be good for everyone, right?