All Posts By

Ben Hames

Less hustle, more bustle.

Less hustle, more bustle.

By | Fun Stuff, General News, Hints + Tips

Clearly I’m getting old, there is a buzzword that many of today’s youth use to describe their daily modus-operandi. This word grated with me the first time I heard it and has continued to as its use increased – that word is ‘hustling’.

I would surmise the term most probably entered the vernacular via some hoodie wearing ‘guru’ at an overpriced ‘how to be an entrepreneur’ seminar. I understand the implied modern context being: To have the courage, confidence, self belief, and self-determination to continually work at, and to explore any and all opportunities to achieve what you want in life. Though more traditionally us ‘older folks’ tend to understand the term to mean you were a fraudster or con-artist.

Read More

Axiom welcome Thomas Mews Estate

By | Recent Commissions

We are pleased to announce we recently welcomed the developers of Thomas Mews Lakes Estate to Axiom. Launched in 2015, Thomas Mews is a boutique residential estate located in Gwelup, Western Australia, just minutes north of the Perth CBD.

Thomas Mews Lakes Estate is very much the epitome of the Western Australian lifestyle. A boutique private estate in a whisper quiet setting, close to the city and surrounded by a tranquil nature reserve and landscaped parks. We’ve been tasked with stimulating buyer interest in the final few blocks of the release.

We’re looking forward to working with them.

Axiom welcome Overflow Industrial

By | Recent Commissions

We are pleased to announce we recently welcomed Overflow Industrial ( to Axiom, details of our engagement will follow when appropriate.

Overflow Industrial is a specialist provider of Electrical Engineering, Design and Construction Services that has a long and rich history of delivering quality outcomes to Industrial Customers with projects reaching across Western Australia.

We are looking forward to working with them.

Axiom welcome Utopia Financial Services

By | Recent Commissions

We are pleased to announce we recently welcomed Utopia Financial Services to Axiom, details of our engagement will follow when appropriate.

Utopia is a boutique financial planning firm in Subiaco, Perth, providing fully integrated accounting, investment, superannuation and mortgage broking advice.

We are looking forward to working with them.

Update: We have now completed a comprehensive rebranding exercise. Click here to view the full case study in our portfolio.


Seeking mythical, hyper skilled candidate for fantastic opportunity!

By | Fun Stuff, General News

The amount of job ads I’m seeing lately worded similarly to;

A fantastic opportunity for a Marketing ‘xxxx’ exists! We’re looking for somebody to join our team that is a creative yet strategic thinker with great design and branding skills, who is an accomplished and creative copywriter and content marketer. They will of course have proven experience in web design and programming and also be gun at Google Adwords, SEO and lead generation……

Well, hate to be the negative Nancy here, but in my 20+ years experience, I’ve not once come across an individual as accomplished as this — and if I had, they’d work for me and I’d be paying them very, very large $$ to stay, heck, I’d happily even give them equity because they’d have more skills than me!

Read More

brand building get noticed dots

Brand building in the digital realm

By | Design Talk

Everybody now knows the term disruption, however it is no longer just a buzzword but a new reality for most businesses actively brand building and positioning themselves in today’s economy. You need to make sure your business is the disruptor and not the disrupted!

The digital landscape is moving at an unprecedented pace, as is our behaviour. We are communicating and transacting in many different ways, and much is done digitally. With so much content available to us and so much noise to cut through — how does brand building help a business compete in the digital realm?

Read More

Axiom welcome Sign Here Signs

By | Recent Commissions

We recently welcomed Sign Here Signs to Axiom. We will be working with them on a variety of projects, the first priority being to redevelop their website and then develop an e-commerce solution before moving onto their digital marketing and SEO.

Sign Here Signs are a WA-based sign manufacturing company creating custom sign designs for business, communities and organisations for over 25 years. All their signs are made in our own facility, allowing us to produce custom signs quickly.

We are looking forward to working with them.