Previous Next   

SatComms Retail Campaign

We developed a strategy that focussed upon their core retail market which was people located in, or who work in remote locations within regional Australia. We developed a press advertising campaign that ran a series of full page magazine advertisements in a unique publication that directly targeted their potential customers; In-flight Magazines on all regional Australian Airlines, thereby cost effectively covering their markets Australia-wide from January to May 2008.

The campaign utilised iconic Australian imagery to add realism and to identify with the target market. The focus on the open blue sky with an overlay of a web of “radio waves” was a symbolic reference to the primary product use of satellite communications.

The campaigns intent was to present a strong, unified brand image as well as product specific information, effectively introducing SatComms Australia the company, as well as their product offering to the retail marketplace. We also developed the tagline of “Communicate Anywhere” which further reinforced their selling proposition.

Following on the heels of the brand campaign, we then hosted invite-only events themed "CommQuest" which directly targeted larger private, government and defence clients.