Creating a brand of the right ‘calibre’.
Calibre Group are an ASX listed leading diversified provider of engineering, consulting, project delivery, construction and asset management services to the resources and infrastructure markets in Australia and select international markets.
Axiom was commissioned to develop the brand strategy and implement the new brand for Calibre Group, the vehicle which would unify the Group’s member companies in readiness for an Initial Public Offering.
The new brand gives the Group a single, recognisable identity allowing continuity of message throughout the sectors in which they operate.
At the heart of the Calibre Group service offering is its ability to take projects from concept to high performance assets, and provide support services throughout the entire asset lifecycle – a depth of capability across the group companies known as the Calibre Continuum. The new logo in its simplest form is a continuous loop representing the asset lifecycle – i.e. the continuum.
With an implied market capitalisation of A$0.5 billion, the company is a leading provider of integrated engineering and project delivery services to the resources and infrastructure markets.
The new Calibre Group brand is contemporary, bold and dynamic, representing the very essence of who they are and what they promise.
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