We were pleased to announce that some more of our work is being featured on Branding Served.

Run by Behance Branding Served features top work in categories such as identity, branding, and logo design. The Served curation team chooses projects that move creativity forward in their respective industries, among a host of other top-secret but not-that-difficult-to-guess selection criteria.

Thanks for noticing (again) Behance!

Click here to view the work.

Angus graduated from Central Institute of Technology in 2011 with an Advanced Diploma in Graphic Design. We’re sure Angus will bring a fresh perspective to every project he works on at Axiom and we are currently enjoying watching him come to grips with being thrust into the proverbial deep-end of a very busy start to 2012 at Axiom.

Welcome Angus!

The goal of the project was to underscore the importance of print media as the publishing industry increasingly goes digital.

A must watch for anyone who wants to see behind the scenes of a print project.

Novum 11/11 – Making Of Cover from Paperlux on Vimeo.

We came across this wonderfully simple tribute from advertising agency DDB Dubai. No doubt Jobs would have approved.

Click here to view the finalists.

Cross your fingers and toes for us!

Click here to view the LEARN website.

BrandZ Top 100

Axiom are brand consultants – we live and breathe brand design, strategy and management across all aspects of business communication and marketing. We believe in it and we have absolutely no doubt it makes a huge difference to companies who embrace it.

Unfortunately most companies cannot see the value in investing in quality brand design – for the bean counters it’s an intangible concept – the numbers don’t add up.

Well here’s some evidence that may change that thinking.

Brand strategy and financial consultancy Millward Brown Optimer’s annual publication of the BrandZ Top 100 Most Valuable Global Brands, provides demonstrated proof that investing in your brand makes good fiscal sense.

Since 2006 Millward Brown Optimer have backed up their research and the rankings by buying a portfolio of shares in the companies that own the strongest brands.

It’s a simple investment strategy – ignore all the stock analysts and expert financial advice and simply invest in the companies with the best performing brands.

The result – the BrandZ Top 100 share portfolio has consistently outperformed the market – and outperform by a whopping 34% in 2011.

So maybe it’s time for those that make the decisions about investing in brand strategy – stop listening to the accountants and start listening to the brand managers.

Oh - the world’s most valuable brand and a company that invests hugely in both product and brand design?  Apple – of course.

http://www.millwardbrown.com/Sites/mbOptimor/Default.aspx

You’d think with all the hype that surrounded their launch I would have remembered to blog about this sooner! I forgot to mention that we picked up our reserved iPad 2′s back at the start of April, oh and yeah, they’re awesome!

Now at almost every meeting we spend the first 10 minutes answering questions about it and showing it off to clients. How many people with another brand tablet pc can say that? Apple just own cool.

Go on, go and get yours here.

We were happy to be advised that one of our projects was chosen by the jury to be showcased on the 6th May 2011 on the prestigious Design and Design web site.

Click here for a direct link to the showcase.

or

Click here to find out more about Design and Design.

In late January this year we were introduced to the inspirational Mandy Mason and the extraordinary work her and her team are doing with the LEARN Foundation for Autism.

L.E.A.R.N. is an independent provider of Applied Behavior Analysis (ABA) based therapy services for young children having an Autistic Spectrum Disorder (ASD). Mandy founded LEARN in 2008 after her daughter was diagnosed with autism in 2006.  Mandy became passionate about the use of the science of ABA therapy in the field of autism and has overseen the growth of LEARN from 20 children on opening the centre in 2008 to a capacity of close to 100 children today.

After our introduction we couldn’t help but want to offer our professional services in a pro bono capacity to the LEARN Foundation to help them build their profile, fundraise and secure corporate sponsorships so that they can continue to positively change the lives of even more children each year.

After our initial communications planning was completed it was obvious that a foundation of their communications was going to be their website. All other communications initiatives could then be pointed back to the website.

Phase one of the new website was launched on Friday, just in time for World Autism Awareness Day on April 2nd.

Click here to see the new site.

Axiom are again excited to announce that more of our work has been chosen for inclusion in the fourth volume of the LogoLounge Master Series; Typography and Enclosures.

So far we’ve been fortunate enough to have our work included in the first three books in the series;

• Initials and Crests
• Animals and Mythology
• Shapes and Symbols

What is the Master Library series? Like the LogoLounge book series, the Master Library books will bring you exemplary logo design work from creatives around the world. The first and second books in the series, Initials and Crests and Animals and Mythology, are already best sellers from Rockport Publishers, and the third book, Shapes and Symbols, is in production right now.