Supplying images and logos can be confusing. Normally we ask that images be supplied as JPEG (.jpg) or TIFF (.tif) files but logos be supplied as EPS (.eps) files, why? What’s the difference between a logo and other images and why do they have to be supplied differently? In this issue of Tech Speak we try to shed a light on these questions and hopefully help to explain the diffence between image types. Read the rest of this entry »
I think it’s safe to say that most people are familiar with low resolution images, that is images that appear pixelly or need to be viewed at a small size to look decent, but do you really know what constitutes a high resolution image? In this very belated Tech Speak article we will try to explain the ins and outs of image resolution and quality.
Part of being a designer is spending time looking at what others have done in the industry.
Usually this comes about by reading design blogs and one of my favourites is Brand New – a blog that highlights new corporate and brand identity design from around the world.
Recently there has been 2 posts about a couple of Australian designs – and what is very interesting is that they are classic examples of how to and how not to go about designing a logo or brand. Read the rest of this entry »
Here’s a bit of fun that any self respecting professional graphic designer should score highly at.
I was going to indulge in a very lengthy diatribe about the use of Arial in design and why we INSIST that Helvetica is the correct choice when talking all things typographic.
Read the rest of this entry »
At Axiom – we have seen applied at one time or another and occasionally all twelve at once – all of the following causes of bad brand advertising and bad brand design.
This list was compiled by Branding Strategy Insider and quite succinctly spells out the top 12 causes likely to result in bad brand advertising:
We came across this awesome life/productivity boosting post on Behance over a year ago and thought it time to share the goodness.
Behance just started collaborating with a group of fourteen established blogs, all very different, but all with a shared interest in helping people increase productivity (among other self-improvements). We call this collaboration “LifeRemix.” The Behance team sees this as a great opportunity to share our tips for productivity beyond the creative professional community. Read the rest of this entry »
Ever wondered why so many fast food companies brand themselves in red and yellow, or why freeway signs are green with white text, or why so many accountants choose blue for their logo?
One important thing that must be considered when creating something that is to be printed is how many colours are going to be used. Now this might seem a bit silly considering any colour printer at home or work can print any colour, right? Wrong, on two levels actually. No, it isn’t a silly question and no, your printer cannot print any colour. Read the rest of this entry »
What is free-pitching? Put simply – it is selling design services for free. Usually this comes about when a potential client asks for unpaid design submissions (pitches) from a studio, or studios, to determine who best suits their needs. Read the rest of this entry »
What is the best way to communicate with a design firm? What is the most successful way to communicate to them exactly what you are trying to achieve, how you will achieve it and how you will know when it has been achieved. The answer to all these question lies in the design brief.