Successful brands are rarely created by accident, they require an articulate methodology to develop and implement a well executed brand strategy to create a successful brand identity.
Axiom Design Partners are specialists in the creation, implementation and management of brands, with wide-ranging experience for a broad spectrum of clientele. The calibre of our work so highly regarded, it is featured in several respected international design publications.
At this stage, it is important to clear up a common misunderstanding: a company logo and its brand are not the same thing. Brand is not synonymous with logo! Your logo is an expression of your brand, and it’s only one way of influencing your brand. A logo should represent your brand and the sentiment behind it. Your brand is a sum of all the experiences that a customer has with you, and their interpretation of those experiences.
In order to create a lasting and relevant brand that resonates with your customers you cannot simply create a logo in isolation. Careful consideration must be given to the creation of a brand platform – the desired personality of the brand and the story behind it; colours, typography, photography and graphic styles developed here form the visual language of the brand.
The consistent application of these elements across available communication mediums creates a dialogue between you and your customer, imparting the personality, message and core values of your brand, they inform the customer and influence whether they want to do business with you.