We just couldn’t help ourselves – the Directors are now fully sync’d 24/7 with our new uber-sweet iPhone 3Gs.
The reason behind acquiring these essential, productivity enhancing, labour saving devices – is of course to stay connected to our clients and studio from any beach, bar or golf course in the world.
Ever wondered why so many fast food companies brand themselves in red and yellow, or why freeway signs are green with white text, or why so many accountants choose blue for their logo?
A recurring misunderstanding of many businesses that Axiom talk to – is Branding.
“We need a new brand for our company”.
“We are looking at re-branding”.
“Can you help us with our brand”.
One important thing that must be considered when creating something that is to be printed is how many colours are going to be used. Now this might seem a bit silly considering any colour printer at home or work can print any colour, right? Wrong, on two levels actually. No, it isn’t a silly question and no, your printer cannot print any colour. (more…)
We came across this funny little time-wasting web site that is probably only amusing to other graphic designers, but if you’ve got a basic knowledge of typefaces, a sense of humor and 5 minutes to kill – have a look. (more…)
This is the mother of all FAQ’s. But it’s a fair question, and it deserves an answer.
As phrased by Mike Walsh, Assistant Professor of Marketing, West Virginia University:
“Logo change is not a trivial undertaking. How much do companies typically spend when designing a logo? In my past life, I’ve working in the advertising industry and I know there is no easy answer. In fact, I’ve looked at various trade publications hoping for some quote/reference on this topic. No luck so far.”
Recognising the volume of waste designers are responsible for and prompted by a lack of accessible information available, the Design Can Change campaign has been launched to provide a resource for designers in all matters concerning sustainable design.
The Conservation Gardens are being established within the Western Australian Botanic Gardens at Kings Park. These inspirational Wildflower Gardens aim to promote the conservation of Western Australia’s threatened plant biodiversity and will include approximately 400 threatened species.
Axiom have been providing our services to the Australian Property Institute (WA Division) since late 1997, and we’ve designed the marketing materials for their State Conference every year. This year is no exception.
What is free-pitching? Put simply – it is selling design services for free. Usually this comes about when a potential client asks for unpaid design submissions (pitches) from a studio, or studios, to determine who best suits their needs. (more…)